Turn every scan into something useful.
A QR code can do more than send someone to a webpage. It can help you understand when, where and how drinkers are engaging with your beer — giving you useful information to support better marketing, distribution and customer decisions.
Your beer at a glance
Scan activity
Example top locations
Illustrative example only. Available reporting fields will depend on the final QR and analytics platform used by Brew Scan.
See what happens after your beer leaves the brewery.
Traditional packaging gives you very little visibility once a bottle, can or keg reaches a customer. Scan data can help fill in some of those gaps by showing how people interact with your QR-enabled beer.
Scan Activity
See how often individual beers are being scanned and how engagement changes over time.
Location Insights
Where supported, see the approximate areas where people are interacting with your beer.
When People Scan
Understand how engagement varies by day, time period or campaign.
Customer Actions
Measure which links or calls to action receive the most engagement where tracking is available.
Reports shouldn’t just give you numbers.
The useful part is understanding what those numbers could mean for your brewery.
Compare your beers
See which beers attract the most scans and whether new releases generate more interest than established products.
Understand where interest is growing
Use geographic trends to support conversations with stockists, distributors and potential new outlets.
Measure campaigns
Compare engagement before, during and after promotions, festivals, launches or seasonal campaigns.
Learn what drinkers want next
Understand which links and information people choose to explore after scanning your beer.
Scans increased after a new stockist launch.
Activity in one region has increased consistently over the last four weeks.
Useful insight — without pretending every scan is a sale.
QR reporting tells you about digital interactions with your beer. It does not automatically tell you how many beers were sold or identify every individual drinker. Instead, it provides another layer of information that can be combined with your sales figures, stockist feedback and marketing activity.
Simple enough to understand. Useful enough to act on.
The aim is not to bury breweries in analytics. Brew Scan reporting will focus on presenting useful information in a clear way.
See what’s happening.
A straightforward summary of scan activity, trends and notable changes across your beers.
See what’s getting attention.
Compare activity between different beers, releases or QR codes.
See where interest is developing.
Highlight geographic patterns where the available data supports it.
Understand what deserves attention.
Turn changes in scan behaviour into short, plain-English observations that are easier to interpret.
Give your beer a digital connection — and learn what happens next.
You don’t need to transform every product at once. Start with one beer, learn how your customers interact with it and expand when you’re ready.
Explore Brew Scan Plans