What is BrewScan?

BrewScan helps breweries turn a simple QR code into a smarter beer label. Drinkers scan the code to discover more about the beer, while breweries get useful scan insights to understand customer interest.

1

Scan

Customers scan the QR code on the bottle, can, pump clip or sticker.

2

Engage

They see beer details, tasting notes, allergens, stockist links or offers.

3

Track

You see scan activity, locations and customer engagement in simple reports.

Every drink tells a story.

 

Are you engaging your drinkers?

It’s simple to set up, easy to manage.

It’s designed to help independent breweries, build stronger customer relationships—one scan at a time.

Tell Yours Today
Why it matters

Barcodes are changing. Beer labels can do more.

The move from traditional barcodes to QR codes gives breweries a simple opportunity: share more with drinkers, improve customer engagement and start learning what people actually do after picking up your beer.

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More than a barcode

A QR code can take drinkers beyond the label, giving them tasting notes, ingredients, allergens, serving ideas and more.

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Better customer engagement

Link customers to your shop, taproom, reviews, competitions, mailing list or stockist information in one simple scan.

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Useful scan insights

See which beers attract attention, where scans happen and what customers interact with after scanning.

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Start without redesigning

Test BrewScan using a QR sticker, pump clip or small label addition before making bigger changes to your packaging.

Simple to start

No Label Redesign Needed

You do not need to redesign your beer labels to start using BrewScan. Add a QR code using a sticker, pump clip, neck label or small label addition, and start testing customer engagement straight away.

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Use a QR sticker on bottles or cans

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Add a QR code to pump clips or taproom displays

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Test engagement before changing your main artwork

Start with a simple QR addition — keep your existing design.

Sample Scan Report

Simple scan insights your brewery can actually use.

BrewScan turns QR code activity into clear, readable information — helping breweries understand which beers are getting attention, where customers are scanning, and what action to take next.

Example Monthly Summary

July Scan Report

428 Total scans this month

BrewScan insight

Hoppy Trail IPA had the highest scan activity this month, with strong engagement around Bristol and weekend taproom visits.

📈 428

Total Scans

🍺 IPA

Top Beer

📍 Bristol

Top Location

📅 Saturday

Best Scan Day

⭐ 37

Feedback Responses

🛒 18

Shop Clicks

Suggested Action

Promote Hoppy Trail IPA in Bristol taprooms.

Scan activity suggests this beer is getting strong local interest. A taproom offer, stockist push or social post could help turn that interest into sales.

Register Interest
Use Cases

What can breweries do with a BrewScan QR code?

One QR code can give drinkers useful beer information, connect them to your brewery and give you simple insight into what customers are engaging with.

🍺

Beer Information

Share ABV, beer style, tasting notes, ingredients, allergens and serving suggestions without crowding the label.

⭐

Customer Feedback

Let drinkers rate the beer, leave comments or answer a short feedback form after scanning.

📍

Where to Buy

Link customers to stockists, bottle shops, taprooms, online shops or your latest beer releases.

🎁

Offers & Competitions

Run seasonal promotions, scan-only discounts, competitions or launch campaigns from the bottle or can.

📊

Scan Analytics

See which beers are being scanned, where interest is coming from and which links customers click.

🔄

GS1 QR Readiness

Start preparing for the move from traditional barcodes to next-generation QR-ready labelling.

Perfect For

BrewScan is built for breweries and beer brands of all sizes.

Whether you are testing QR codes for one beer or planning ahead for QR-ready labelling, BrewScan gives you a simple way to connect drinkers with useful beer information.

🍺

Craft Breweries

Add QR codes to bottles, cans, pump clips or taproom material and give drinkers more than the label can hold.

🏭

Contract Brewers

Support multiple beer brands, batches or customer labels with flexible QR landing pages and simple scan reporting.

🍻

Taprooms

Use QR codes on menus, posters and pump clips to share beer details, offers, events and feedback forms.

🛒

Bottle Shops

Help customers discover tasting notes, brewery stories, food pairings and where to buy more.

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Beer Boxes

Add QR journeys to subscription boxes, mixed cases and limited releases so customers can explore every beer.

🎪

Festivals & Events

Use QR codes for festival beers, tasting notes, competitions, event offers and post-event feedback.

Not sure where to start?

See how BrewScan could work for your brewery.

If you are thinking about QR codes, barcode changes or customer engagement, BrewScan can help you understand what a simple first step could look like — without redesigning your labels or overcomplicating the process.

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Check if your labels are QR-ready

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See how a demo beer page could look

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Explore what scan insights could tell you

Get a Free QR Readiness Check View Demo Beer Page

Simple first step

Send us one beer label idea, and we’ll show you how a BrewScan QR journey could support your brewery.

Quick Questions

Frequently asked questions

Simple answers for breweries thinking about QR codes, barcode changes and customer engagement.

Do I need to redesign my beer labels?

No. You can start with a simple QR sticker, pump clip, neck label or small label addition. This lets you test customer engagement before changing your main artwork.

Will this replace my existing barcode?

Not straight away. Many breweries may use traditional barcodes and QR codes together while the industry moves towards next-generation 2D barcodes.

Do customers need an app to scan the QR code?

No. Most customers can scan QR codes using the camera on their phone. The scan opens a web page, so there is no app for the customer to install.

Can the QR code link be changed later?

Yes. With a dynamic QR code, the destination can be updated without needing to reprint the QR code. This is useful for offers, seasonal campaigns, new stockist links or updated beer information.

What can customers see after scanning?

Customers can see beer information, tasting notes, ABV, allergens, food pairings, shop links, stockist links, review forms, competitions, mailing list sign-ups and more.

What data can the brewery receive?

BrewScan can help show scan activity such as total scans, scan locations, popular beers, best scan days, customer clicks and feedback responses.

Is BrewScan only for bottles and cans?

No. QR codes can also be used on pump clips, taproom posters, menus, festival stands, delivery inserts, table talkers and promotional material.

How quickly can a brewery get started?

A simple version can be started quickly using one QR code, one beer landing page and one basic scan report. You can then add more beers, links and reports over time.

The Barcode Switch Is Coming?

Traditional barcodes are changing. GS1 Sunrise 2027 is moving retail towards smarter 2D codes, giving breweries the chance to share more than just a product number.

Get Your Brewery Ready
GS1 Sunrise 2027

The barcode is evolving — breweries can prepare now.

From 2027, retailers are expected to support the next generation of 2D barcodes, including QR codes powered by GS1 standards. For breweries, this creates an opportunity to go beyond the traditional barcode and turn packaging into a customer engagement tool.

Simple version: Your existing barcode does not need to disappear overnight. But now is a good time to explore how QR-ready labelling could support product information, customer links and scan insights.
1

Prepare for the move towards 2D barcode scanning.

2

Add useful beer information beyond what fits on the label.

3

Use QR scans to engage drinkers and understand customer interest.

Traditional barcode

→

QR-ready future

Engage

Engage

Turn every scan into a meaningful customer connection. Share stories, collect reviews and build loyalty around every beer you produce.

Find Out More →
Inform

Inform

Provide tasting notes, allergens, ABV, ingredients, food pairings and retailer links instantly from every bottle or can.

Find Out More →
Track

Track

Discover when, where and how often your QR codes are scanned with powerful analytics and easy-to-read reports.

Find Out More →
Grow

Grow

Use customer insights to increase engagement, promote new releases and make better marketing decisions.

Find Out More →

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