Making every scan more useful.
Brew Scan helps breweries turn a simple QR code into a better connection between their beer and the people drinking it.
Instead of treating a QR code as just another link, we believe it can become a useful part of the beer itself — helping drinkers discover more while giving breweries a clearer picture of what gets their attention.
A QR code should do more than open a webpage.
Beer labels, cans, bottles and pump clips only have so much room. A QR code gives breweries a way to continue the conversation after the beer leaves the brewery.
It can tell the story behind a beer, explain ingredients, show tasting notes, collect feedback, point someone towards a stockist, promote an event or send a drinker to the brewery’s shop.
And when those interactions are measured, breweries can begin to understand where people are scanning, what interests them and what they choose to do next.
Keep it simple. Make it useful.
Simple
Breweries should be able to start with one beer, one QR code and one useful reason for someone to scan.
Useful
Give drinkers something worth scanning for — information, stories, offers, feedback, events or somewhere to buy.
Measurable
Understand how people interact with your beer and use that information to make better decisions.
From beer to drinker — and back again.
Brew Scan sits between the physical beer and the digital world. A drinker scans something they already have in front of them, and the brewery decides what happens next.
Don’t promote the QR code.
Promote the reason to scan it.
The technology should sit quietly in the background. What matters is giving the person holding the beer something useful, interesting or rewarding on the other side.
Start with one beer.
You don’t need to transform everything at once. See how Brew Scan could work for your brewery and grow from there.